When Agile is applied beyond IT, new insights to Agile practices are uncovered, new challenges are faced by leaders and teams that are trans-formative to how their work and ultimately their clients. Learn about journey of a newly formed agile marketing team, their transforming story and how they overcome challenges of adoption. Learn about coaching methods used and how leadership dealt with the changes. Gain insights into team successes and gotcha moments to avoid.
Presenters: Chris MacLaughlin, CMO IBM Global Financing and Georgina Puli, IBM Agile Coach