Session 2.4 – Impact Mapping – How to have your goals drive your features

Rooms 2a, 2b March 30, 2017 10:50 am - 11:40 am

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Wouldn’t it be nice if there was a way to combine quantified business goals, direct traceability from goals to features, surfacing of value assumptions, cause-and-effect analysis, design thinking, and visual facilitation in a single approach? There is! Impact Maps are both a tool and a method that supports multiple stakeholders in gaining consensus on which features or actions are most useful to help us achieve an organizational goal. In the process, we can decide which user groups or personas to target first, derive epics/user stories, identify the underlying assumptions that need to be validated using testable hypotheses, and determine leading indicators to get early feedback whether we are moving in the right direction. In this workshop, we will look at how to build an Impact Map with a group of stakeholders and how to get the most value out of it. Best of all, you will go create your own sample map so you will walk away with hands-on experience!